Program 1 - Battle of the Bits VI
- You know the drill: personalities seated in groups of ten, competing
with each other for the best bits and ideas. Top picks win prizes.
Moderated by Bill Michaels and Greg Dwyer
Program 2 - Making Your Own Luck: The Womens
Forum - When it comes to success as a personality, the term
self-reliance plays a larger role than ever. For women, perhaps moreso.
This years forum will examine how each of our panelists went beyond
the box to achieve success and make others stand up and take notice. Come
hear the stories of Erin Carmen/Z104/Wash.- Laura Cain/Star/San Diego
Kelly Stevens/WHOT/Youngstown - Cyndi Barton/ WLTE/Minn.
Mod. by Geri Jarvis - Lite/Grand Rapids
Program 3 - Tools for Talking - As
personalities, talking with people is what you do most. Whether its
celebrity interviews, interaction with listerners or other show members.
Without exception, talking is the foundation of every show. During this
segment, best selling author and acclaimed speaker Joseph Grenny will
share the common components of some of Americas greatest communicators,
plus a few of radios as well.
With Author: Joseph Grenny
Program 4 - Management/Programming Roundtable
- Don't Stop Believin' Heres the session where talent
gets to interface with some of the top names in the industry. The only
rules? There are none. Its designed to let talent ask candid questions
about the industry that are top of mind. Want the real scoop on whats
happening? Heres the session where youll get it. Panelists
include Clarke Brown Jefferson-Pilot, Marc Chase -Clear Channel and Bob
Michaels - Arbitron
Mod. by Infinitys Jon Zellner
Program 5 - The Life and Times of Phil Hendrie
- Hes considered one of radios most creative personalities
of all time. A one-of-a-kind talent with a show unlike any before. This
year at MSBC were proud to have Phil Hendrie himself as our special
guest in a showcase of his career, talents and accomplishments. You can
look forward to a session and an acquaintence youll treasure forever.
With Special Guest Premiere Radio Networks Phil
Hendrie
Program 6, 7, 8, 9 - Format Focus Sessions:
(please select one or more*)
Always voted among our hottest sessions. Expect the same for MSBC XV.
Rock - (Library) Tim Dukes w/ Larry Wachs, Grego
and Brian, Jen X & Cad, Paul Castronovo
Country (Buckhead 2) Skip Mahaffey w/ Jerry Pellitier, John Flint
& Tammy Lee, Bandy, Amy Brumley
Adult - (Buckhead 1) Louis Kaplan w/ Roula & Ryan, Gene &
Julie, Dean Novak, Dain & Peggy
CHR - (Ballroom 3) Ross Brittain w/ Janet Snyder, Mojo, Bert Weiss,
Danny Czekalinski
Program 10 - How to Build Your Brand -By
popular demand, The Love Kat is back. In this session, learn the secrets
behind the magic of "brand building" from Tim Sanders of Yahoo!
Each personality needs to establish a brand or a"promise of an experience"
in this high-turnover world. Simple steps and a handbook will outline
a personal branding strategy along with a few case studies including Michael
Jordan, plus a few of your favorite radio personalities.
With Yahoos Tim Sanders
Program 11 - The Morning Scorecard -
Morning specialist, Steve Reynolds offers an exclusive guide for keeping
your show on track. Through this session, youll be able to take
the guesswork out of daily show planning by building in those elements
into each days show that attract listeners most. In the process,
learn which elements are most important. If you want to create great shows
day after day, this is a session you absolutely dont want to miss.
With Steve Reynolds
Program 12- Danger Boys -
Do words like Lawsuits, or annoucements like Its
the GM on line one get your attention? If so, theres no doubt
youre like numerous shows today that feature danger/stunt boys.
Whatever the name, you know the drill. Producer extraordinaire, Rich Shertenlieb
(remember the signs at The Masters golf tournament to Martha Burke
Iron my shirt!) will present perhaps one of the most valuable
sessions ever. Advice that may save you a ton---even a job!
With Rich Shertenlieb
Program 13 - Producers Forum - Moderator,
Q100/Atlantas Jeff Dauler is backed by an all-star panel including
both producers as well as those who interact with them on a daily basis.
Scheduled guests include: Chad Mitchell/WKQI/Detoit - Jimmy Baron/99X
Atlanta - Marsha Rickett/NBC and many others.
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